Category: Client Retention

How To Go Viral In The Marketing World

Posted on by Alden Porter III

You’ve just seen the most often utilized viral techniques by most marketers in producing a successful and viral web campaign. All you have to do is be creative and think out of the box. In doing so, you are able to think of so many additional ways to get your viral message going and going.

 

 

 

 

 

 

 

  • The Buzz About The Buzz
    Producers of products and services are slowly starting to recognize that what Consumer reports say about their products and services isn’t nearly as crucial as what consumers say to each other about them. Therefore, we have the ballooning of viral marketing…..word-of-mouth…or buzz. And… We’ll take 2 case studies as concrete proof. MSN Hotmail’s viral marketing success tale is practically in the domain of folk lore. Back in 95, when Sabeer Bhatia and Jack Smith approached the venture capital firm of Draper Fisher & Jervetson with their thought for a free e-mail service, the firm liked the theme but wondered how they’d draw in members and build a company around it. Nowadays there are more than thirty million participating members.

 

  • One Way To Do It
    They made it simple to spread the word by utilizing the standard e-mail that will ask your friends to join, but the software may likewise be instructed to scan your address book and send all your acquaintances invitation letters. Their thought was to construct a tool that includes an inherent mechanism for circulating the work and then simply letting it grow! Now, to the meat and potatoes – You might not produce a program like Hotmail or ICQ but your products may go viral, bringing in tons of subscribers and revenue.

 

  • Utilizing Your Emails
    Everybody wishes his or her marketing message to be viral, or have a viral facet and make the best of viral marketing. Why not? It’s free of charge and effective. The issue is that most individuals don’t comprehend what it is that makes their marketing e-mail message worthy of being passed along. The idea of building an ad in email become viral is really pretty simple. You place something in there that individuals will wish to share with their loved ones and acquaintances, something they’ll wish to spread around.

 

  • Practical Ways to Go Viral
    When you’re seeking excellent content for your niche site, you’re commonly seeking articles that are well-written and bear timely info.
    The 1st option, as brought up earlier, is the article directories. The articles are free of charge but you’re required to link your website to the author’s website. So ‘free of charge’ isn’t precisely free of charge.

    The 2nd option: You want articles ghostwritten for you and the way to get them is to go to article brokers. Google “Niche Article Brokers” and you’ll get a lot of hits.

 

  • Viral and Video
    Video presentations are among the most crucial tools you may develop for use in viral marketing. The reasons that a video may be so effective are many. They’re a visual tool. The vast majority of individuals are visual in the way they relate to the world around them. Even individuals who are primarily audibly oriented or kinesthetic (sound or touch) frequently have a strong secondary visual orientation. They’re accessible. By utilizing one or two of the common formats, you may rest assured that virtually anybody will be able to view the videos.

 

  • Movies
    It’s significant to note that a video that’s produced as part of a viral marketing campaign is a bit different from many of the videos that proliferate around the net. The chief purpose is to excite viewers enough that they decide they have to purchase your product or become an affiliate so they may begin making revenue with your product. There are a few matters you have to always bear in mind so your video won’t become a total mess.

WRAPPING UP

A few matters you need to bear in mind when producing a successful viral product:

 

Material:

The success of any viral marketing and web campaign is directly related to the material of the viral message by whatever vehicle it’s delivered, be it, e-mail, e-zines, sites, etc. Really great, creative, and inspired material may and does bring in buyers by the numbers. Illustrations include valuable discounts, relevant data, jokes, and multimedia goodies.

 

Satisfaction:

Viral and web marketing efforts may provide enormous advantages to e-commerce sites by bringing in fresh users but most fail to totally appreciate the promotional advantages of user satisfaction. Viral marketing is a two-way street. The news that your e-business didn’t provide as promised travels like a racing bullet and twice as fast as the speed of light.

 

Trust:

Trust is the all-important lubricant of Web business; without trust, business grates to a halt and establishing trust takes time and work on your part. It isn’t something that buyers give freely. You have to earn it and continue to earn it with each sale.

 

Well, I wish you the best for your viral and web campaigns, but in whatever medium you pick out, forever remember the above 3 factors.

Educate Your Customers

Posted on by Alden Porter III

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.