Author: Alden Porter III

Email Promotion

Posted on by Alden Porter III

To expand your customer base through email marketing, you can grow a list of potential customers by purchasing a mailing list, collecting email addresses from existing clients, employees, or acquaintances, or using an opt-in page. However, it is essential to craft a clear and concise message to attract and retain your audience. If your email is cluttered, difficult to read, or lacks the information the recipient is looking for, they may unsubscribe or delete it without reading it.

When creating your email, use a simple layout with well-defined sections and avoid using too many images or crowded text. Incorporate high-quality images of your product or real people to increase engagement and clicks. Remember to place your logo prominently in the header or at the top of the email.

The ultimate goal of your email campaign is to encourage the recipient to take action, whether that is clicking on a link, signing up for a free trial, or contacting your business. To achieve this, ensure that your email content is relevant, valuable, and includes a clear call to action at the top of the message. It is also wise to keep the file size of your emails under 100 KB.

If you struggle with designing HTML emails, consider working with a designer or email service provider that offers web-based software to create custom email marketing messages. By following these guidelines, you can effectively promote your product or service and grow your customer base through email marketing.

Are you considering making an investment?

Posted on by Alden Porter III

If you’re considering investing your money, it’s important to determine how much you can afford to invest and which account to use. You should also evaluate your risk tolerance based on your age and investment goals.

Are you planning to start investing? The sooner you start, the better chance you have of growing your money into a more substantial sum over time, which could help you achieve major goals like retiring comfortably. If you’re new to investing and want to get started, here are some key steps to take:

  1. Create a budget to determine the amount of money you have available to invest each month. It’s essential to ensure that you’re not investing so much that you can’t pay your essential bills.
  2. Decide whether to invest your money in a retirement plan or a regular brokerage account. While retirement plans provide tax advantages, they’re also restrictive. Meanwhile, regular brokerage accounts offer more flexibility, but you won’t receive tax breaks.
  3. Commit to investing a preset amount of money each month, which can be automated to help you stay on track.
  4. Assess your risk tolerance before investing to ensure that you’re comfortable with the amount of risk you’re taking on. While taking on some risk can lead to greater rewards, it’s important to balance that with your short-term well-being.

Even if you can only afford to invest a small amount at first, it’s worth considering. Starting early is the key to accumulating more wealth over time through investing.

Best Option for Financial Goals

Posted on by Alden Porter III

While both can be attractive options for parking your savings, money market accounts and money market funds offer different advantages. Money market accounts offer set interest rates on your savings in a bank or credit union. Meanwhile, a money market fund bundles relatively liquid investments like cash, treasury bills and certificates of deposit for a low-risk return. Money market account: Pros and cons Money market accounts may serve you well if your goals align with its advantages. Pros: Flexible linked accounts: You can link your money market account with your checking account savings accounts debit card You can link your money market account with your Competitive rates: Many money market accounts offer higher interest rates than other savings options.

However, certificates of deposit Many money market accounts offer higher interest rates than other savings options. However, Safety: Money market accounts are insured by the FDIC up to $250,000, so you won’t lose your money if the bank goes bankrupt. Cons: Access: Money market accounts are more liquid than certificates of deposit, but more restricted than money market funds.

Money market accounts are more liquid than certificates of deposit, but more restricted than money market funds. Minimum balance requirements: Many money market accounts require a minimum balance to earn interest, and that balance can be as high as $500. While there is no cost to hold a money market account although some financial institutions impose monthly maintenance fees if the minimum balance is not maintained. Many money market accounts require a minimum balance to earn interest, and that balance can be as high as $500. While there is no cost to hold a money market account although some financial institutions impose monthly maintenance fees if the minimum balance is not maintained.

Lower interest rates: Interest rates on money market accounts are lower than other savings options, including money market funds. Money market fund: Pros and cons Similarly, money market funds will only be suitable if the pros outweigh the cons for your situation. Pros: Low risk to principal: Money market funds invest in very low-risk instruments, like cash, cash equivalents and debt-backed securities. Money market funds invest in very low-risk instruments, like cash, cash equivalents and debt-backed securities. Liquidity: Unlike money market accounts, money market funds don’t restrict your withdrawals.

Unlike money market accounts, money market funds don’t restrict your withdrawals. Competitive rates: Money market funds typically offer higher interest rates than money market accounts, though they may deliver a lower return than riskier investments. Cons: Funds aren’t insured: Money in a money market fund is not protected by the FDIC. It is considered an investment, which is inherently riskier than saving your money in a money market account. Money in a money market fund is not protected by the FDIC.

It is considered an investment, which is inherently riskier than saving your money in a money market account. Fees: Potential fees can reduce returns on your investment. Make sure you know the specific terms of an account before applying. Similarities between money market funds and money market accounts As their names would suggest, there are a few commonalities between money market funds and money market accounts. While both are low-risk places to park your money, they both come with opportunity cost. It’s possible that you’d earn better returns in riskier investments, like common stock or index funds. And because of their relatively low return rates, both money market accounts and money market funds may not sufficiently protect your investment in a high-inflation environment. Any returns you do earn may be subject to tax, as well. You’ll have to report any interest or capital gains to the IRS.

The bottom line Money market accounts and money market funds both offer safety, liquidity and moderate yields which will vary depending on the account or fund. It is important to research and compare rates to find the best option, though you should also consider fees, account minimums and customer service.

Attracting New Customer

Posted on by Alden Porter III
The importance of retaining current and former customers cannot be emphasized enough. While many businesses focus solely on attracting new customers, it is essential to spend a good chunk of your time and resources on retaining existing customers. After all, these are people who have already purchased from you and are likely to be good sales prospects.

Rather than trying to sell old products to new customers, focus on marketing and selling new products to your existing customer base. This approach can lead to a drastic change in your sales, customer quality, and branding position. To retain your current customers, there are a few key elements that you can implement.

Firstly, stay in contact with your customers through various means such as phone, email, e-newsletters, or in-person meetings. This helps to maintain a relationship with them and keep your business top of mind.

Secondly, provide post-purchase assurance by following up with your customers to ensure they feel supported with their purchase. Something as simple as a thank you note with your contact or customer service information can go a long way in retaining a great customer.

Thirdly, offer deals and guarantees to your current customers to show them you appreciate their business. You can also create a club specifically to reward loyal customers or offer a preferred pricing option.

Finally, use good business practices and uphold integrity, dignity, and honesty with your customers. This can help build trust and confidence in your business, leading to a supportive and loyal customer base.

In summary, a successful business is built on three cornerstone ideas: providing quality products or services, offering useful products or services that solve a problem or enhance the customer’s life, and offering subjects that customers find interesting. By educating your customers and offering them real information and insight, you can foster loyalty and success.

As Jay Abraham suggests, your best prospects are your existing customers. Therefore, rather than putting all your marketing efforts into acquiring new customers, divert some of your resources into reselling, upselling, and cross-selling to the same customers. By staying in touch with them through package inserts, regular mailings, and special offers, you can build a strong relationship with your existing customers and watch the benefits pay off many-fold.

How to Get Free Website Traffic

Posted on by Alden Porter III

How to Get Free Website Traffic

 

Use Google Keyword Tool to Increase Your Free Traffic
You want to bring more traffic to your site and you want to do it with no associated costs. Great news!
There are several tools you can put to work for you and one of those is the Google Keyword Tool. If you
are not familiar with this tool, now is a good time to do so.

The Google Keyword tool can help you find long tail keywords that aren’t as competitive and then help
you to build content around these words. The most competitive keywords are a real fight to place with
and yet most searchers will use alternative keyword searches and those are what you can target with
Google Keyword Tools. Not only will you have an increase in traffic you’ll have traffic that you would not
normally get but that is certainly a fit for your niche.

The Google Keyword Tool Box site is one way to utilize a number of tools that can be of benefit to you
and your site. This site contains a number of tools such as Webmaster Central Tool Set, Website
Analytics, AdSense Webmaster Income, Free Webmaster Blog, and more. When you take advantage of
these tools you can really make the most out of your keywords.

If your niche is especially competitive, this is a great way for you to start to build up small recurring
traffic so that you can engage the users.

If you want to increase your traffic, you need to be able to bring new visitors to your site. If you continue
to use only the keywords or keyword phrases that you always use, then you will only see a slower
smaller growth of your traffic. However, if you choose to look at other related keyboards and expand on your keywords or keyword phrases then you have the opportunity to see your free traffic consistently grow and expand.

Increase Your Site Traffic With Ethical Link Building

Are you looking to increase your site traffic? Would you like to do it for free? If you answered yes, you
aren’t alone. That’s what most of us are trying to do. The key is to increase your traffic ethically, and you
can do this with ethical link building.

Link building is very important for your site. This is the process where you create links that point to your
page from someone else’s page. This happens naturally as quality content is created, but there are also
things you can do to build links.

You should also directly contact other sites that are related to your niche. If you can get these
companies to link to your website through a blog post or how to article it will significantly increase your
free traffic to your site.

Finally, take the time to create an RSS feed, which will allow your articles to easily link to a number of
different places. Submit the RSS feed to numerous related directories and give your traffic a direct
boost.

Linking is a powerful tool that when used ethically can increase your traffic and your placement in the
search engines.

You should also directly contact other sites that are related to your niche. If you can get these
companies to link to your website through a blog post or how to article it will significantly increase your
free traffic to your site.
Finally, take the time to create an RSS feed, which will allow your articles to easily link to a number of
different places. Submit the RSS feed to numerous related directories and give your traffic a direct
boost.

Linking is a powerful tool that when used ethically can increase your traffic and your placement in the
search engines.

Increase Your Free Traffic Using SEO

If you want to increase free traffic to your website, you need to take advantage of SEO – it’s no game,
SEO is serious stuff when it comes to doing it right and ensuring you enjoy the benefits of increased
traffic flow.

You need to create content that your readers want to read – content that has value. In that content you
need to make sure that it is search engine optimized. We don’t mean stuffing keywords, but making sure
your keywords are used in a natural flow at a rate of about 2% in your content.

Any links you place in your content should be from trusted sites. Even as a new website, there are
natural links you can still obtain that are legitimate and recognized by Google and other search engines
as acceptable. Don’t make the mistake of choosing links that are questionable just so that you have links
in your content. You are better off to not have links than you are to have poor links.

When you add images make sure that you fill in the image attributes. Pictures do more than dress up
the page. The details like caption, title, description and alternate text are important to the search
engine. Don’t keyword cram but to make sure your keyword(s) are included in your image attributes.

Remember some people will search using Google image search rather than text search and if your
image(s) are highly visible you are likely to bring more traffic to your site through this resource.

Diversify your internal anchor links is also important. These are the links on your page that the search
engines will find when they crawl your site. Finally, make sure your pages have at least 250 words, use
fonts that are easy to read and headlines to help divide your page and make it easier to read.
Google will deem good content search worthy and proper use of SEO will help you to place higher in the
search engines. Good content with good SEO equals increased traffic to your site.

 

Use Social Media to Increase Your Free Traffic

Social media is often overlooked as a method to create an increase in your free traffic. Yet it is
significant and can ensure that you have a presence that is solid and that your site is viewed by many.
When you post content that is compelling it won’t take long to build a loyal following and that following
is going to share with others and they will share with others and so on it goes and soon you’ll see a
significant increase in your site traffic and it will not have cost you anything. There are a number of ways
you can achieve this.

#1 Create a Facebook page to promote your website. This is a great way to share informative posts and
send your visitors to your site for more related content. Post regularly and always make sure your posts
have value and are not just advertising for your site.

#2 Twitter is a great way to let followers know that you have added new content or articles to your site.
It’s also a great way to build new followers who in turn will take the time to visit your site if you have something of interest/value to offer. Make sure you link your Twitter feed to your website and your
Facebook feed to your Twitter account.
#3 Tumblr is a social networking site that is often overlooked and yet it is a great tool for bringing free
traffic to your site. It is a blogging service that lets you link easily to the content on your site. It is also
different in format than most blogging sites in that the sharing of content is done easily and provides a
great way to grow your followers.

#4 Pinterest is image based social networking. It began as a place to exchange recipes and crafts, but has
grown into a site with numerous categories and it is one of the fastest growing social networking sites
on the internet.

#5 Google+ is another social networking site that lets you easily post links to your site and publish
content. It has the potential to reach a very large audience, which in turn allows for fast and free growth
of traffic to your site.

Build a Community to Increase Your Free Traffic

You have a website that does okay, but you want to increase the traffic to your site and you want it to
be free traffic. Now you are wondering what you can do to achieve your goal? There are many different
things you can do. One of them is to build a community.

Increasing your Google traffic is about answering questions that are found to be important in your
community. You must take the time to become the authority and have the necessary expertise in your
niche.

Have the community ask you questions. By doing so, you will be on your way to providing useful,
valuable, high quality content. That’s what Google really cares about. When you provide answers to
questions asked by your community, Google will rank your website very well for the keyword terms you
would not have come up with on your own, but these keywords do show up in your answers to
questions.

You create loyalty among your community members and you rank well with Google at the same time.
You could say that is a win-win! Now you have members in your community that are going to share and
tell others about it, which will increase your traffic flow. That will multiply and continue to grow as more
visitors show up and like what you have to offer.

In addition, Google will rank you well so you will place better in the search engines. Doing so means that
more surfers will find you and come visit your page for an additional way of increasing the traffic to your
site. These people when happy will again invite others.

So when looking for proven ways to increase your traffic flow make sure that you do not overlook the
power of community – build a strong niche community and they will come.

How To Go Viral In The Marketing World

Posted on by Alden Porter III

You’ve just seen the most often utilized viral techniques by most marketers in producing a successful and viral web campaign. All you have to do is be creative and think out of the box. In doing so, you are able to think of so many additional ways to get your viral message going and going.

 

 

 

 

 

 

 

  • The Buzz About The Buzz
    Producers of products and services are slowly starting to recognize that what Consumer reports say about their products and services isn’t nearly as crucial as what consumers say to each other about them. Therefore, we have the ballooning of viral marketing…..word-of-mouth…or buzz. And… We’ll take 2 case studies as concrete proof. MSN Hotmail’s viral marketing success tale is practically in the domain of folk lore. Back in 95, when Sabeer Bhatia and Jack Smith approached the venture capital firm of Draper Fisher & Jervetson with their thought for a free e-mail service, the firm liked the theme but wondered how they’d draw in members and build a company around it. Nowadays there are more than thirty million participating members.

 

  • One Way To Do It
    They made it simple to spread the word by utilizing the standard e-mail that will ask your friends to join, but the software may likewise be instructed to scan your address book and send all your acquaintances invitation letters. Their thought was to construct a tool that includes an inherent mechanism for circulating the work and then simply letting it grow! Now, to the meat and potatoes – You might not produce a program like Hotmail or ICQ but your products may go viral, bringing in tons of subscribers and revenue.

 

  • Utilizing Your Emails
    Everybody wishes his or her marketing message to be viral, or have a viral facet and make the best of viral marketing. Why not? It’s free of charge and effective. The issue is that most individuals don’t comprehend what it is that makes their marketing e-mail message worthy of being passed along. The idea of building an ad in email become viral is really pretty simple. You place something in there that individuals will wish to share with their loved ones and acquaintances, something they’ll wish to spread around.

 

  • Practical Ways to Go Viral
    When you’re seeking excellent content for your niche site, you’re commonly seeking articles that are well-written and bear timely info.
    The 1st option, as brought up earlier, is the article directories. The articles are free of charge but you’re required to link your website to the author’s website. So ‘free of charge’ isn’t precisely free of charge.

    The 2nd option: You want articles ghostwritten for you and the way to get them is to go to article brokers. Google “Niche Article Brokers” and you’ll get a lot of hits.

 

  • Viral and Video
    Video presentations are among the most crucial tools you may develop for use in viral marketing. The reasons that a video may be so effective are many. They’re a visual tool. The vast majority of individuals are visual in the way they relate to the world around them. Even individuals who are primarily audibly oriented or kinesthetic (sound or touch) frequently have a strong secondary visual orientation. They’re accessible. By utilizing one or two of the common formats, you may rest assured that virtually anybody will be able to view the videos.

 

  • Movies
    It’s significant to note that a video that’s produced as part of a viral marketing campaign is a bit different from many of the videos that proliferate around the net. The chief purpose is to excite viewers enough that they decide they have to purchase your product or become an affiliate so they may begin making revenue with your product. There are a few matters you have to always bear in mind so your video won’t become a total mess.

WRAPPING UP

A few matters you need to bear in mind when producing a successful viral product:

 

Material:

The success of any viral marketing and web campaign is directly related to the material of the viral message by whatever vehicle it’s delivered, be it, e-mail, e-zines, sites, etc. Really great, creative, and inspired material may and does bring in buyers by the numbers. Illustrations include valuable discounts, relevant data, jokes, and multimedia goodies.

 

Satisfaction:

Viral and web marketing efforts may provide enormous advantages to e-commerce sites by bringing in fresh users but most fail to totally appreciate the promotional advantages of user satisfaction. Viral marketing is a two-way street. The news that your e-business didn’t provide as promised travels like a racing bullet and twice as fast as the speed of light.

 

Trust:

Trust is the all-important lubricant of Web business; without trust, business grates to a halt and establishing trust takes time and work on your part. It isn’t something that buyers give freely. You have to earn it and continue to earn it with each sale.

 

Well, I wish you the best for your viral and web campaigns, but in whatever medium you pick out, forever remember the above 3 factors.

Laser Focused Business

Posted on by Alden Porter III

We live in an era of information overload. We are bombarded with media, technology, entertainment, and notifications every day. It seems there are hundreds of people and things competing for your attention at any given time. There is no wonder why in the last few years, our attention spans have become shorter and our ability to focus has decreased.

Your time is valuable. Not being able to focus can have a negative effect on how successful we are at work and in our personal lives. Focus is a skill that we develop through training and practice. Productivity requires intention and strategy to help make your time work for you!

Prioritizing a productivity strategy takes time, patience, and flexibility.

“Focus can only occur when we have said yes to one option and no to all other options,” says James Clear in his article on Focus. Time killers are activities that distract us from what we really need to do. They don’t contribute to helping us achieve our goals.

Time-killing activities are “noise”. They are distractions that kill our ability to focus. Laser focus requires limiting them as much as possible while you are working. The key to focus is to choose one task to do and get rid of the rest. Anything that is not essential for completing that task is a distraction. To help you get started on your journey of maximizing productivity, let’s identify those things that are distracting you from completing your work.

Let’s create your plan will that will get you started on improving your productivity now!

Group Domination

Posted on by Alden Porter III

One of the easiest ways to boost engagement, build a following and become a thought leader or influencer in your market is by creating a Facebook group.

Why?

A Facebook group serves as a communication channel between you and an ever-growing community of potential customers and joint venture partners.

With a Facebook group, you’re able to take advantage of the heavy traffic that Facebook provides, and you’ll be able to connect with your audience who finds you just by entering keywords relating to your niche.

Best of all, growing a Facebook group is easier than you may think and won’t cost you anything at all. In fact, you don’t have to set up one paid advertising campaign to attract thousands of
members.

In addition, you’ll learn how key influencers and thought leaders use Facebook groups as a springboard to further their brand exposure and skyrocket their income.

Without further delay, let’s get right to it!

Consulting Wizardry

Posted on by Alden Porter III

If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online. As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.

The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!

Sure, your existing skillset will help shape your consulting business. After all, the fastest way to make money is by offering to teach someone a skill that you already possess. Another great benefit to consulting is that you can build an income without a major following, or without having access to a massive audience.

This is one of those rare businesses where you don’t need a lot of clients to make a full-time income. Just a handful of regular clients will do the trick! And if you’re not yet convinced as to the many reasons why starting a consulting or coaching business is one of the easiest ways to build an online business, there’s yet another major benefit to getting involved in this industry.

You’ll be able to create a solid foundation for a future business that you will be able to scale as needed!

The clients who pay you for help, guidance and advice will likely be interested in other services that you offer in the future. Plus, since you’ll be working on-one-one with clients, you’ll get to know your niche or industry on a much deeper level. This will make it easier for you to create hot digital and physical products that are proven to sell.

You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.

And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!

Are you ready to start building a successful business in consulting?

 

 

 

 

Outsource To Success

Posted on by Alden Porter III

Face it; you can’t do everything yourself.

While it may seem like common sense, it’s not always so easy for new entrepreneurs to acknowledge. They tell themselves that they’ll save money if they just do it all themselves.

Perhaps it’s the control freak in us who wants to stay in charge of every aspect of our business, or the frugal shopper who wants to save money by just working on projects ourselves.

Regardless of how hard we may try to convince ourselves not to outsource, the bottom line is that delegating important tasks to qualified professionals is simply the fastest way to grow your business and skyrocket your income.

There’s another reason why outsourcing is important: when you try to do it all, you’re taking 2 big risks. The first is that some tasks and projects won’t be done as well as they could be if you had more time or the necessary training. This could lead to distributing inferior products or low-quality content that won’t help move the needle.

The second risk, and it’s a big one, is that you’ll simply burn out and not be able to stay on top of your market. No matter how many skills are in your arsenal, or how many years of experience you have, there are always tasks that can (and should) be done by seasoned professionals. As the old saying goes, just because you can do it yourself doesn’t mean you should.

With an outsourced team, you can get the help you need to grow your business faster than ever before, and without worrying about human resources and employment taxes.

Better yet, if you stick with hiring professionals who are experts in their field, you won’t even have to train anyone to complete the tasks you assign to them because they’ll already be experienced
and ready to take on all that you have to offer.

Outsourcing is the smart way of doing business, building an established presence in your industry quickly, and developing a life-long brand that stands out and apart in your niche.

Connecting to seasoned professionals gives you the leg up, allowing you to compete, head-on, with some of the biggest names in your niche.

In other words, it levels out the playing field!