Rather than trying to sell old products to new customers, focus on marketing and selling new products to your existing customer base. This approach can lead to a drastic change in your sales, customer quality, and branding position. To retain your current customers, there are a few key elements that you can implement.
Firstly, stay in contact with your customers through various means such as phone, email, e-newsletters, or in-person meetings. This helps to maintain a relationship with them and keep your business top of mind.
Secondly, provide post-purchase assurance by following up with your customers to ensure they feel supported with their purchase. Something as simple as a thank you note with your contact or customer service information can go a long way in retaining a great customer.
Thirdly, offer deals and guarantees to your current customers to show them you appreciate their business. You can also create a club specifically to reward loyal customers or offer a preferred pricing option.
Finally, use good business practices and uphold integrity, dignity, and honesty with your customers. This can help build trust and confidence in your business, leading to a supportive and loyal customer base.
In summary, a successful business is built on three cornerstone ideas: providing quality products or services, offering useful products or services that solve a problem or enhance the customer’s life, and offering subjects that customers find interesting. By educating your customers and offering them real information and insight, you can foster loyalty and success.
As Jay Abraham suggests, your best prospects are your existing customers. Therefore, rather than putting all your marketing efforts into acquiring new customers, divert some of your resources into reselling, upselling, and cross-selling to the same customers. By staying in touch with them through package inserts, regular mailings, and special offers, you can build a strong relationship with your existing customers and watch the benefits pay off many-fold.